The fourth edition of the Meghalaya Pineapple Fest 2026 began at Dilli Haat in New Delhi on July 10, bringing together farmers, entrepreneurs, policymakers and visitors to celebrate one of Meghalaya's most celebrated agricultural products. The three-day festival, which continues until July 12, aims to promote the state's premium pineapples, strengthen market linkages and highlight the rich cultural heritage of Meghalaya.

The inaugural programme was attended by Union Minister for Development of North Eastern Region (DoNER) and Communications Jyotiraditya Scindia as the Chief Guest, while Meghalaya Chief Minister Conrad K. Sangma participated as the Guest of Honour.

Organised by the Department of Agriculture and Farmers' Welfare, Government of Meghalaya, the festival provides a platform for pineapple growers and agri-entrepreneurs to directly connect with consumers, retailers and industry stakeholders.

Focus on Farmers

The inaugural programme began with a tour of festival stalls where dignitaries interacted with farmers and entrepreneurs showcasing Meghalaya's agricultural products. A welcome session and screening of a promotional film on Meghalaya Pineapple highlighted the state's journey in developing pineapple cultivation into a major horticultural success.

A pineapple farmer also addressed the gathering, sharing experiences of cultivation, entrepreneurship and the growing opportunities available to producers through improved market access and branding initiatives.

Partnerships for Growth

One of the major highlights of the inaugural ceremony was the signing of a Memorandum of Understanding (MoU) between Flipkart and NEMIL, aimed at strengthening marketing opportunities for farmers and expanding the reach of Meghalaya's agricultural produce through digital commerce.

A brochure documenting the four editions of the Meghalaya Pineapple Festival was also released during the event, showcasing the festival's evolution and contribution to promoting the state's horticulture sector.

Celebrating Meghalaya's Produce

The festival is designed to showcase the quality and uniqueness of Meghalaya's pineapples while encouraging value addition, branding and better market connectivity for local farmers. Visitors can explore fresh pineapples, processed food products, traditional cuisine and cultural displays representing the state's diverse heritage.

The event also serves as a networking platform where farmers, startups, government agencies and private sector representatives discuss opportunities in agriculture, food processing and agribusiness.

Three-Day Festival

Running from July 10 to July 12 between 11:00 AM and 9:00 PM at Dilli Haat, the festival features product exhibitions, interactive sessions, cultural performances and business engagements aimed at promoting Meghalaya as a leading producer of high-quality pineapples.

Officials said the initiative supports the government's broader objective of improving farmers' incomes by creating stronger market linkages and increasing consumer awareness about the state's premium horticultural products.

The Meghalaya Pineapple Fest has emerged as one of the state's flagship promotional events, helping connect producers with buyers while celebrating the region's agricultural excellence and cultural identity.