Madhya Pradesh has strengthened its position on India's tourism map by recording an unprecedented rise in domestic tourist arrivals in 2025, surpassing popular destinations such as Goa and Himachal Pradesh. According to figures shared in the Rajya Sabha by Union Tourism Minister Gajendra Singh Shekhawat, the state hosted nearly 14 crore tourists during the year, driven by its growing appeal as a destination for spiritual, heritage, wildlife, and cultural tourism.

The latest data shows that Madhya Pradesh welcomed an average of 3.82 lakh domestic tourists and around 500 foreign visitors every day in 2025. The remarkable growth reflects changing travel preferences, with more tourists choosing central India's historical landmarks, national parks, and religious destinations over conventional hill stations and beach destinations.

Record Tourist Footfall in 2025

Tourism statistics indicate that 13,95,96,049 domestic tourists visited Madhya Pradesh in 2025, along with 1,81,743 foreign tourists. On a daily basis, the state received an average of 3,82,455 domestic and 498 international visitors.

The impressive numbers have helped Madhya Pradesh maintain its place among India's leading tourism destinations. Religious centers such as Ujjain, heritage cities including Khajuraho, wildlife reserves like Kanha and Bandhavgarh, and natural attractions such as Bhedaghat continue to attract visitors from across the country and abroad.

Domestic Tourism Grows 446% in Five Years

One of the most striking highlights of the report is the state's extraordinary growth over the past five years.

Domestic tourist arrivals increased from 2.55 crore in 2021 to nearly 13.96 crore in 2025, marking a growth of more than 446 percent. The sharp increase reflects sustained investments in tourism infrastructure, improved connectivity, heritage conservation, and the promotion of religious and eco-tourism destinations.

Officials believe that improved road networks, upgraded tourist facilities, and the popularity of projects such as Mahakal Lok in Ujjain have played a significant role in attracting record numbers of visitors.

Himachal Pradesh Records Decline

While Madhya Pradesh witnessed robust growth, Himachal Pradesh experienced a decline in domestic tourist arrivals during the same period.

According to the data presented in Parliament, Himachal Pradesh received over 1.80 crore domestic tourists in 2024, but the number dropped to 1.44 crore in 2025, representing a decline of nearly 36 lakh visitors within a year.

Experts attribute the decline to natural disasters, landslides, and changing weather conditions that affected travel across the hill state. However, foreign tourist arrivals in Himachal increased marginally from 82,765 in 2024 to 84,828 in 2025, providing only limited support to the state's overall tourism performance.

Madhya Pradesh Leaves Goa Behind in Domestic Tourism

Goa, India's most famous beach destination, also trailed Madhya Pradesh in terms of domestic tourist arrivals.

After attracting 33.08 lakh domestic tourists in 2021, Goa recorded 1.03 crore domestic visitors in 2025, significantly lower than Madhya Pradesh's nearly 14 crore domestic tourists.

Although Goa welcomed approximately 5.51 lakh foreign tourists in 2025—considerably more than Madhya Pradesh's 1.81 lakh international visitors—the overall number of tourists visiting Madhya Pradesh was substantially higher.

Industry experts suggest that Madhya Pradesh's affordability, geographical diversity, rich cultural heritage, wildlife experiences, and expanding religious tourism have made it increasingly attractive for Indian travelers seeking varied travel experiences.

Heritage, Wildlife and Spiritual Tourism Drive Growth

Tourism officials attribute the state's success to its wide range of attractions that appeal to different categories of travelers.

Pilgrimage destinations like Mahakaleshwar Temple in Ujjain, UNESCO World Heritage Sites such as Khajuraho, tiger reserves including Kanha, Bandhavgarh, and Pench, as well as scenic destinations like Bhedaghat's Marble Rocks and Dhuandhar Falls, continue to attract millions of visitors each year.

The combination of cultural heritage, wildlife safaris, religious tourism, and improved infrastructure has diversified Madhya Pradesh's tourism portfolio, making it a preferred destination throughout the year.

Strong Outlook for Tourism

With consistent growth in domestic travel, Madhya Pradesh is emerging as one of India's fastest-growing tourism destinations. Officials believe continued investments in infrastructure, destination development, and promotional campaigns will further strengthen the state's position in the coming years.

As travel preferences evolve, the latest figures indicate that tourists are increasingly looking beyond beaches and hill stations, placing Madhya Pradesh firmly among India's top choices for heritage, spirituality, nature, and wildlife tourism.