A bizarre-looking billboard in Hollywood has caught the attention of social media users after a man was seen apparently living inside a small room built nearly 30 feet above the ground.

Videos circulating online show the man sitting, lying down and looking out from the unusual structure as people passing on the road wave at him. At first glance, the setup looks like someone has built a tiny home above a busy street.

However, the unusual sight is not an actual residence. It is part of a planned promotional campaign for the science-fiction thriller film The Last House.

A Living Room Inside Billboard

The unusual setup has been installed near the busy intersection of Sunset Boulevard and Selma Avenue on Hollywood's Sunset Strip.

A small living room has been constructed inside a large roadside billboard. The space reportedly includes a sofa, furniture and other household items, making it look like a compact room suspended above the street.

The setup has attracted the attention of motorists and pedestrians, with several people stopping to watch and record videos of the man inside.

Three-Day Film Promotion

As part of the promotional campaign, a performer has reportedly been staying inside the billboard for three days, from August 6 to August 8.

During the stunt, he can be seen spending time inside the elevated room, relaxing on the sofa and interacting with people below.

The idea appears to have been designed to make passers-by believe they are witnessing someone trapped in an unusual location.

Performer Communicates Through Whiteboard

One of the more unusual elements of the stunt is the way the performer communicates with people on the street.

Instead of speaking directly to people below, he uses a whiteboard to respond to them.

Images and videos from the promotion show messages such as "What's going on?" and "Stuck in here" written on the board.

The interaction has made the installation look more like a scene from a film than a conventional advertising campaign.

'How Long Can You Survive?'

The billboard also carries a question linked to the film's central theme: "How long can you survive?"

The question is intended to draw attention to the storyline of The Last House, which revolves around a family mysteriously becoming trapped inside their own home.

As their food and other supplies begin to run out, the family has to find a way to survive and escape their situation.

The billboard stunt attempts to bring that concept into the real world by placing a person inside a confined living space high above a busy road.

Social Media Users Have Questions

The unusual sight has generated plenty of reactions online.

Some users said they regularly pass through the area and have started waving at the person inside the billboard.

Others praised the creativity of the promotional campaign and said the elevated room looks unusual enough to immediately attract attention.

Some comments, however, focused on more practical questions.

One user jokingly asked whether the room had an air conditioner, while others wondered how the performer would manage basic needs such as using a bathroom during the three-day stay.

Not a Real Home

The viral videos initially left some viewers wondering whether someone had actually built a home inside a billboard.

The reality is quite different. The structure is a temporary promotional installation created for The Last House, rather than a permanent residence.

The campaign uses the film's central idea of confinement and survival to create a real-world spectacle that people can see from the street.

By putting a performer inside a room suspended above one of Hollywood's busy roads, the campaign has managed to generate curiosity among pedestrians, motorists and social media users.

For the film's marketing team, the unusual billboard appears to be serving its intended purpose: getting people to stop, look up and ask what is happening.

The stunt also demonstrates how film promotions are increasingly moving beyond traditional posters and trailers, using real-world experiences to create content that can quickly spread across social media.