Apple is set to host its major September product event on Wednesday, September 9, with the company expected to unveil its next-generation iPhone lineup and potentially introduce its first foldable iPhone.

The event, titled “Surprise and shine,” will begin at 10 a.m. Pacific Time, or 10:30 p.m. IST, from Apple Park in Cupertino. Apple has officially confirmed the event and said it will be streamed through its website and the Apple TV app. 

The biggest expected announcement is Apple's first foldable smartphone, widely referred to in reports as the iPhone Ultra. The iPhone 18 Pro and iPhone 18 Pro Max are also expected to feature prominently.

Apple Event 2026: How to Watch Live

Indian viewers can watch the September 9 Apple event live through Apple's official events website and the Apple TV app. Apple has also confirmed that the event will be available through its YouTube livestream. 

Event details:

• Date: September 9, 2026

• Time in India: 10:30 PM IST

• Venue: Apple Park, Cupertino, California

• Event: “Surprise and shine”

• Expected highlights: iPhone 18 Pro, iPhone 18 Pro Max and Apple's first foldable iPhone

The keynote is also significant because it is expected to be the first major iPhone launch event led by John Ternus as Apple's CEO. Reuters reported that Ternus is taking charge of the company as Apple prepares to introduce its foldable iPhone. 

iPhone Ultra: Apple's First Foldable iPhone

The foldable iPhone is expected to be the headline product of the event.

Reports have suggested that Apple is working on a book-style foldable that opens into a larger display. The device is expected to compete in a premium segment already occupied by foldable phones from companies such as Samsung and Huawei.

Reuters reported that the device could be priced above $2,000, making it considerably more expensive than Apple's conventional iPhone models. The company is also believed to have focused heavily on engineering challenges such as hinge durability and minimising the visible display crease. 

The precise name, specifications and pricing will only be confirmed by Apple during the event.

Reported iPhone Ultra Specifications

These specifications are based on pre-launch reports and should not be treated as confirmed Apple specifications.

iPhone 18 Pro Could Bring Camera Changes

The iPhone 18 Pro is expected to retain a display size of around 6.3 inches while receiving upgrades to performance and photography.

Among the most widely reported changes is a variable-aperture main camera. Such a system would allow the camera to adjust the aperture depending on lighting conditions, potentially providing greater control over exposure and depth of field.

Reports have also suggested that Apple could make changes to the Camera Control system and reduce the size of the Dynamic Island.

The iPhone 18 Pro is also expected to use Apple's next-generation A20 Pro chip, although the exact processor specifications and manufacturing process remain unconfirmed until Apple announces the device.

iPhone 18 Pro Max: Bigger Battery Expected

The iPhone 18 Pro Max is expected to remain Apple's largest conventional iPhone model, with reports pointing to a display of around 6.9 inches.

One of the most anticipated upgrades is a larger battery. Reports have suggested a capacity of around 5,500mAh, although Apple does not traditionally disclose battery capacity as a headline specification during its launches.

The Pro Max could also receive the reported variable-aperture camera technology, but whether the feature will be exclusive to the larger model remains uncertain.

Apple Watch Series 12 and Ultra 4

The iPhone is unlikely to be the only product category featured during the keynote.

Apple is expected to introduce new smartwatch models, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4.

Reports have pointed to possible health-related improvements and design changes, although Apple has not confirmed the complete hardware lineup for the event.

AirPods 5 and Other Products

New AirPods could also feature during the presentation.

Pre-event reports have suggested that Apple may introduce AirPods 5, potentially in different configurations, including models with active noise cancellation. Health-related features such as heart-rate monitoring have also been rumoured.

Apple could additionally discuss updates to its smart-home products, although these announcements are less certain.

iOS 27 and Apple's AI Push

Software will be another important part of Apple's presentation.

Apple has already previewed iOS 27 features and is expected to provide more information about the operating system's rollout. The company has increasingly linked its software strategy with Apple Intelligence and AI-powered experiences. (Apple)

The company's AI strategy is particularly significant as Apple faces growing competition from Google and other technology companies in generative AI and AI assistants. Reuters reported that an upgraded Siri experience is among the areas being watched closely as Ternus begins his tenure as CEO. (Reuters)

India Price and Availability

The final India prices of the iPhone 18 lineup will be announced by Apple.

Pre-launch reports have suggested that the iPhone 18 Pro could start around the $1,300 level, while the Pro Max could begin around $1,400. The foldable model is expected to carry a substantially higher price, potentially exceeding $2,000.

These figures should be treated as reported estimates rather than official Indian prices.

Apple's previous iPhone launches have included India among the first markets for its flagship models, but the exact availability and pre-order schedule for the 2026 lineup will need to be confirmed at the event.

What to Watch for Tonight

The most important announcement will be whether Apple officially unveils its first foldable iPhone.

Beyond the hardware, the keynote will offer an early indication of Apple's strategy under John Ternus, particularly around artificial intelligence, premium smartphones and the company's approach to a rapidly expanding foldable-phone market.

If the foldable iPhone is launched as expected, it could represent one of Apple's biggest product-category expansions since the company introduced the Apple Watch.

For now, however, most details surrounding the iPhone Ultra remain reports and speculation. The September 9 keynote will determine which of those expectations become official Apple products.