Astrology Influencers Under Fire for Misleading Financial Advice
Digital Desk
A growing scandal in the astrology world has regulators and consumers on high alert, as several high-profile influencers face accusations of peddling questionable financial advice based on zodiac signs and lunar cycles. The controversy erupted last week when a class-action lawsuit was filed against Luna Mystic, a popular TikTok astrologer with over 5 million followers, alleging her "moon phase investment guides" led to significant losses for followers during a volatile stock market dip.
The suit claims Mystic, whose real name is Sarah Kline, encouraged viewers to "buy high during Aries season for bold gains" without disclosing her partnerships with cryptocurrency platforms. Similar complaints have surfaced against other influencers, including Zodiac Wealth Guru on Instagram, who reportedly charged premium subscribers $99 monthly for "personalized prosperity charts" that critics say amount to little more than generic platitudes.
"This isn't harmless fun—it's exploiting vulnerable people chasing quick riches," argues financial advisor Rebecca Ortiz from the Consumer Protection Bureau. Astrology's boom during the pandemic has turned it into a multi-billion-dollar industry, with apps, merchandise, and consulting services raking in profits. But experts warn that blending mysticism with money advice crosses ethical lines, especially without financial credentials.
In response, Kline's team issued a statement: "Our content is for entertainment and self-reflection only. We never claim to be financial experts." Meanwhile, platforms like TikTok and Instagram are reviewing policies on astrology-related promotions, potentially requiring disclaimers for any advice touching on investments.
The backlash hasn't slowed the trend entirely. Supporters argue that astrology offers empowering perspectives in uncertain times, with one fan tweeting, "It's not about guarantees—it's about aligning with the universe's energy." As the case unfolds, it raises broader questions about accountability in the influencer space, where stars and signs increasingly dictate decisions.