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As "leaked" links to the show surfaced on Telegram and WhatsApp, many users clicked expecting free, pirated access. Instead, they were greeted by Faruqui himself in a cleverly staged message. “Tumko laga First Copy leak hogayi, aur tumlog dekhne bhi aagaye?” he asked with a smirk, delivering the punchline with perfect timing: “Agar First Copy dekha hota naa Amazon MX Player pe, toh tereko pata hota ki First Copy, Arif ki marzi ke bina leak nahi ho sakti.” 
The prank video then directed viewers to Amazon MX Player, where First Copy is available to stream legally and for free.
https://www.instagram.com/reel/DLKnTWgIxgd/?igsh=MTZ6aTZ3cDkyNnVpNg%3D%3D
The surprise message was not only humorous but effective. It turned a moment of piracy into a sharp lesson in digital ethics and redirected traffic back to the original platform. By using a mix of wit, shock, and direct audience engagement, the team behind First Copy has introduced a fresh approach to fighting piracy — one that speaks the language of the internet generation.
This initiative demonstrates a shift in how creators and platforms are responding to content theft. Rather than relying solely on legal takedowns or digital rights management tools, First Copy embraces a culture-savvy, guerilla-style counterattack that educates while entertaining.
With piracy being a constant threat in the Indian OTT landscape, especially via encrypted messaging platforms like WhatsApp and Telegram, Faruqui's campaign offers a glimpse into a potential new playbook for digital creators.
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