Sonam's video features many traditional elements that combine together with beautiful spiritual music and allow her to express her creativity and devotion.
Within just a few days of being posted on Instagram, Facebook, WhatsApp, and several other online platforms, the video has achieved almost 2 million views and has become an online sensation.
The video was released three days prior to the evening of Mahashivratri and thus helped create early hype among all Mahashivratri devotees and social media users. The combination of creativity, devotion, and a modern presentation style allowed Sonam to create a tribute to Lord Shiva that was very meaningful to many of the people who viewed it, especially those who are young.
The video accomplished this by being reposted by many fan pages and influencer pages, thus further increasing the video's overall exposure and effect. Many viewers commented on how they appreciate Sonam's desire to use digital storytelling to promote cultural values.
According to media and digital marketing professionals, Sonam Pandit’s viral success demonstrates excellent audience engagement abilities and an inherent understanding of current trends in content. Over time, she has developed a strong followers and community by repeatedly posting content on fashion, beauty, lifestyle and entertainment. She has approximately 34,000 subscribers on YouTube, 11,000 followers on Instagram, and over 14,000 followers on Facebook, and she has established a solid foothold as one of India’s noted digital influencers. Her continuous growth and creativity assist in her continued success within the very competitive digital market.
Sonam was born on October 2 in Ranchi, Jharkhand and raised in Delhi, and she began her career in television in Mumbai in 2017, appearing on series such as Mere Sai and Savdhaan India. In tandem with her acting career, she has been involved in numerous runway shows and fashion events; she is also a licensed makeup artist and founder of Sonaz Makeover.
After she found some early success as a TikTok creator in 2019, Sonam transitioned over to Instagram and YouTube after TikTok was banned in India. Presently, she continues to work as an actress and beauty entrepreneur, while producing content (the viral Shivratri reel is yet another significant developmental event as she continues to build upon her already growing brand).
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