What is fuelling this early interest is the platform’s unique artist-first model. Created by singers, composers, lyricists and music producers themselves, Goongoonalo offers original, copyright-owned music, free from label restrictions and algorithm-driven formulas. For content creators, this means access to fresh, authentic sounds that are not overused or commercially saturated.
Sources reveal that filmmakers and web-series producers are particularly keen on Goongoonalo’s diverse musical library, which spans genres, languages and moods — from soulful classical pieces and folk roots to indie pop, fusion and experimental soundscapes. The variety makes it an attractive resource for background scores, title tracks and theme music.
What sets Goongoonalo apart is its transparent licensing approach. Since artists co-own their work, licensing decisions are direct, ethical and creator-approved, ensuring fair compensation without middlemen. This has resonated strongly with production houses looking for clean rights and faster clearances.
During the pre-launch phase, recording studios across cities have been buzzing with creative energy as artists collaborate freely — without charging fees to each other — something unheard of in the industry. The result is a rapidly expanding catalogue of original compositions that content platforms are now closely tracking.
Industry observers believe Goongoonalo could soon become a preferred destination for original music licensing, especially for independent films, OTT series, documentaries and branded content.
As anticipation builds towards the official launch, Goongoonalo’s early traction with streaming platforms and film studios signals a promising future — one where artists own their work and content creators gain access to truly original music, creating a win-win ecosystem for the industry
