Dhruv Jurel Named Brand Ambassador for Jaipur Watch Company

Wicketkeeper-batsman Dhruv Jurel ties up with Indian luxury watchmaker Jaipur Watch Company, flaunting the ₹50,000 Maharana Pratap timepiece as the T20 season kicks off.

A new cricket-luxury alliance

Indian wicketkeeper-batsman Dhruv Jurel has entered into a brand partnership with Jaipur Watch Company, a homegrown luxury watchmaker known for blending Rajasthani heritage with contemporary horology. The announcement comes as the T20 season gathers pace, with Jurel already seen sporting the brand's signature timepieces both on and off the field.

Maharana Pratap watch in the spotlight

Among the models Jurel has been seen wearing, the Maharana Pratap Stamp Automatic Watch — priced at ₹50,000 — has drawn the most attention on social media. He has also been spotted with 'The One', a collection that starts at ₹40,000. The pieces, rooted in the royal legacy of Rajputana, have found a natural fit with the cricketer's identity.

Founder sees sport-craft connection

Gaurav Mehta, founder of Jaipur Watch Company, said the association with Jurel felt organic. According to ANI, citing VMPL, Mehta said the collaboration resonates because both crafts demand precision, discipline, and consistency — and seeing Jurel wear the watches at the start of the T20 season gives those designs added meaning in real, defining moments.

Jurel on heritage and identity

The 23-year-old cricketer, who plays for Rajasthan Royals in the IPL, echoed the sentiment. As per reports, Jurel noted that the watches reflect a strong sense of pride and regional identity, and that their ability to blend heritage with everyday wearability makes the association feel natural rather than transactional.

A growing Indian luxury watch market

The tie-up reflects a broader trend in Indian luxury goods, where homegrown brands are increasingly seeking celebrity endorsements to compete with global names. Jaipur Watch Company, in particular, has been expanding its visibility by aligning with public figures who embody cultural roots alongside modern achievement.

Hardik Pandya's super-luxury wrist game

Jurel's emerging affection for fine timepieces puts him in notable company. India all-rounder Hardik Pandya has long been regarded as cricket's foremost watch collector, with his collection reportedly spanning Richard Mille and Rolex pieces — some valued as high as ₹20 crore. Where Pandya favours ultra-luxury global maisons, Jurel's alignment with a domestic brand signals a different kind of statement.

What next for Jaipur Watch Company

With the T20 season providing a high-visibility platform and the Dhruv Jurel partnership generating early buzz, Jaipur Watch Company appears well-positioned to widen its appeal to younger, sport-oriented consumers. Sources indicated the brand is looking to build on this momentum with further collaborations as it targets a growing aspirational audience across India's trending news cycles and lifestyle segments.