Indian companies such as Zerodha, Zoho, boAt, Mamaearth and Freshworks illustrate this principle. While each business followed a different growth path, all invested in executive visibility, authentic storytelling and consistent communication alongside product excellence. They recognised that reputation is a strategic asset, not a by-product of success.

Simply having a good product or service is no longer enough. Businesses must build credibility, trust and a narrative that clearly communicates why they matter. This belief inspired Romit Vincent Singh to establish Romit PR, a strategic public relations agency in New Delhi that helps founders, startups, MSMEs and growing businesses strengthen their reputation through earned media, thought leadership and storytelling.

A Journalist's Perspective on Public Relations

Unlike many communications professionals who entered PR through marketing, Singh's foundation was built in journalism. A graduate of Cardiff University's School of Journalism, Media and Culture in the UK, he combines editorial rigour with more than 15 years of experience across journalism, news operations, corporate communications and public relations. His newsroom experience taught him how editors evaluate stories, what makes an announcement genuinely newsworthy and why some brands consistently earn media attention while others struggle. This editorial mindset shapes every engagement at Romit PR, ensuring that communication is driven by insight rather than publicity alone.

What Makes Romit PR Different?

The Indian PR industry is highly fragmented. Large multinational agencies often remain beyond the budgets of startups and SMEs, while many smaller firms focus primarily on distributing press releases without investing in narrative development. Romit PR bridges this gap by offering founder-led strategic counsel supported by hands-on execution. Every engagement begins with understanding the client's business, industry and long-term objectives before identifying stories that can build authority. Rather than chasing short-term publicity, the agency focuses on creating sustainable credibility that supports business growth.

Proven Results Across Markets

This approach has delivered results across India and international markets. For Linus International FZCO, Dubai, Romit PR developed a CEO-led authority and market entry strategy to strengthen the company's visibility across the UAE, India and Africa. The campaign positioned the company around cross-border trade, infrastructure and investment, securing coverage in Arabian Business, Arab News, Financial Express, DXB News, Finance Outlook and ITP.net. Earlier in his career, during his tenure at Televisory, Singh contributed to strategic communications that resulted in the organisation's organic visibility on the Nasdaq Tower in Times Square, New York, illustrating how compelling narratives can achieve global recognition.

AI Meets Storytelling

Recognising the growing influence of artificial intelligence in communications, Romit PR recently launched an AI-powered Press Release Generator that helps businesses create structured, media-ready announcements within minutes. The platform was introduced to make quality communication more accessible, particularly for startups and MSMEs that may not have in-house communications teams. However, the initiative also reflects an important philosophy: AI can improve speed and efficiency, but it cannot replace strategic thinking, editorial judgement, media relationships and storytelling. The strongest communication campaigns combine technology with experienced human expertise.