Madhya Pradesh has emerged as one of India's fastest-growing tourism destinations, outperforming traditional hotspots like Goa and Himachal Pradesh in domestic tourist arrivals. In 2025, the state welcomed nearly 14 crore visitors, averaging over 3.82 lakh domestic and 500 foreign tourists every day.

With advance bookings touching nearly 95,000 passengers per day for the Shravan-Bhadau season, Ujjain is preparing for an unprecedented influx of devotees visiting the Mahakaleshwar Temple. Indian Railways will implement a one-way traffic system, deploy drones for crowd monitoring, run six additional trains, and establish a waterproof holding area to ensure smooth crowd management.