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Read More... Olympic Cricket Could Be the IOC’s Biggest Bet on India Yet
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Cricket’s return at Los Angeles 2028 promises Olympic medals for the world’s leading players, but its larger significance lies in opening the Games to India’s vast audience, advertising market and future hosting ambitions.
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FIFA faces fall in India TV rights revenue
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FIFA may get much less from India TV rights for the 2026 World Cup as broadcasters pull back over time-zone and ad revenue concerns.
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