ULLU OTT Platform Launches UlluCoin, Marks Entry into Web3 Space

Known for bold and original content, ULLU boasts over 42 million active users and has rapidly grown since its launch in 2018. The launch of UlluCoin signals ULLU’s strategic shift from Web2 to Web3, positioning the company as a pioneer in blending entertainment with decentralized technology.

With a total supply of 100 billion tokens, UlluCoin is set to become the backbone of ULLU’s next phase — offering immersive, token-powered experiences for users worldwide.

In a major boost, Cypher Capital Markets, a Dubai-based venture capital firm with expertise in Web3 and blockchain investments, has come on board as a strategic investor. Harsh Agarwal, Investment Director at Cypher Capital, said, “At Cypher Capital, we back projects that combine real-world utility with user scale. UlluCoin is a strong fit, and we’re excited to support its global growth.”

ULLU’s CEO Avinash Duggar expressed his vision during the launch, stating, “UlluCoin isn’t just a token. It’s a full-scale utility ecosystem built on one of the region’s most active OTT platforms. With over 109 million downloads and 42 million active users, ULLU is uniquely positioned to lead real-world blockchain adoption in entertainment.”

The Web3 integration will allow UlluCoin holders to unlock premium content, redeem in-app rewards, and participate in exclusive fan experiences. The platform has partnered with Chainsense Ltd., which will oversee blockchain infrastructure, tokenomics, and international expansion strategies.

To ensure security and prevent scams, UlluCoin will be exclusively available via the ULLU App and the official website, ullucoin.io. With an ambitious roadmap that includes live events, creator rewards, token-gated marketplaces, and interactive quests, UlluCoin is set to be one of the most utility-driven consumer tokens in the Web3 landscape.

ULLU is currently finalizing token listings and is expected to announce public sale dates and exchange partnerships in the coming weeks.

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