Bhattacharya, who wrote and performed the song, addresses issues including demonetisation, inflation, unemployment, rising living costs, and the contentious NRC debate. The lyrics also allege misuse of central investigative agencies such as the Enforcement Directorate (ED) and the Central Bureau of Investigation (CBI) against opposition leaders. A recurring chorus, “Jotoyi Koro SIR, E Bangla Fer Mamtar” (Even if you do SIR, Bengal will return to Mamata), positions the song as a direct counter-narrative to the BJP’s campaign in the state.
The release comes amid heightened political tensions, as parties intensify campaigning both online and offline. TMC supporters have shared the track widely on social media, portraying it as a cultural and political statement in support of the ruling party. Bhattacharya has previously produced election-themed songs that went viral, demonstrating the party’s continued focus on creative campaign strategies.
While the BJP has not issued a formal response to the latest release, leaders have in the past dismissed such songs as political theatrics. Analysts note that music and social media campaigns are becoming increasingly central to electioneering in West Bengal, especially as parties aim to engage younger voters.
The song’s launch marks the beginning of intensified political messaging statewide. As the election period approaches, campaign content including songs, videos, and digital outreach is expected to escalate, shaping narratives around economic policy, governance, and regional identity ahead of the polls.
