From Losses to Success: Rs. 6 Crore Gone, Rebuilt by Selling Chips

Even after failing in three businesses, he did not give up on life. It was his positive attitude and passion for doing business that today he is the owner of a company worth crores of rupees and not only children, but even adults know the name of his product Yellow Diamond. He founded his company Pratap Snacks in 2003 along with his brother Apurv Kumat and friend Arvind Mehta. Pratap Snacks manufactures chips, namkeen and many other types of snacks under the brand name Yellow Diamond. Today the turnover of his company is around Rs 3,200 crore. The secret of Amit Kumat's success is yoga and meditation. He does meditation and yoga for ninety minutes every morning to maintain his positive energy. Amit has become a role model for thousands of people who want to do business but fail again and again. His story tells that the journey to success passes through the path of failure.

Amit Kumat did not lose his courage even after getting into debt. This was the reason that he succeeded in setting up a company worth crores of rupees. Amit Kumat, one of the founders of Pratap Snacks, had to wander from door to door for a job. The idea that he had ignored during college, with the same idea he created a different identity in the snacks market.

Amit Kumat had to face a lot of difficulties while looking for a job in Indore. He used to struggle every day to get a job, but even after this he did not get a good job. Finally, he decided to take his father's clothing business to a new level. After this, he thought of trying his hand in another business. To make a name for himself in the business world, he started three businesses between 1996 and 1999. First, he established a SAP training institute. He had a good understanding of the chemical sector. Therefore, he also started a chemical dye business and created a website. All three of his businesses were running very well. But perhaps fate did not like it. All three of his businesses failed in a single year and he had to shut down all his businesses in frustration.

Amit Kumat did not lose his courage even after drowning in debt. This was the reason that he succeeded in setting up a company worth crores of rupees. Amit Kumat, one of the founders of Pratap Snacks, had once had to wander from door to door for a job. The idea which he had ignored during college, with the same idea he created a different identity in the snacks market.

The idea came from eating dal-rice

Amit was very fond of eating papad with dal-rice. During higher education, this gave him the idea of ​​making chips. However, he also worked in a snacks manufacturing company. Even after three successful businesses failed, Amit Kumat did not give up. It was his passion for business that he started a snacks manufacturing business with his brother and friend in a 100 square feet room. There were no less challenges for Amit in this business. To deal with this, he thought of bringing cheese balls to the market. Its availability in the market was very less or almost negligible as per the demand. After a lot of hard work, he found a manufacturer in Lucknow. After this, he started making cheese balls in Lucknow and selling them in Indore and other cities. He was a typical Indian and knew how to understand the pulse of the people, so he kept the price of his product very low. Due to this, his business started running fast and today he is a well-known name in the snack business.