Erim Kaurof London has started a haircare brand named 'By Erim' in memory of her mother. This brand is based on Indian oil traditions. Erim's mother's long hair was her identity. Erim's grandmother taught her to take care of her hair.
Erim Kaur is a successful entrepreneur and influencer. She lives in London. In 2019, she started her haircare brand 'By Erim'. This haircare brand is based on ancient Indian tradition. So far it has sold more than 33 lakh pounds (about Rs 36 crore). Erim was very young when her mother passed away. Her mother's hair was very long. This was the identity of Erim's mother. Inspired by this memory, 30-year-old Erim Kaur decided to create a luxury brand. She took this recipe from her grandmother. Her grandmother used to teach her how to take care of long hair. Eight pure oils like amla, coconut and castor oil are used to make this hair oil. Let's know about Erim Kaur's journey to success here.
Erim Kaur's mother died of breast cancer when she was eight years old. She remembered her mother's long and beautiful hair. Erim's mother's hair was her identity. She wanted to look like her mother. After her mother's death, Erim did not know how to take care of her hair. Her father, who was only 29 years old at that time, once took her to the barber for a haircut. Erim did not even know how to tie her hair. Then she asked her grandmother for help.
Magical recipe from grandmother
Erim Kaur's grandmother used to apply different types of natural oils to her hair during her teenage years. Gradually she found a mixture that worked. Erim continued to use the same oil when she grew up. This mixture later became the formula of 'Bye Erim' oil. As she started sharing her story on social media, more people started connecting with her. She spoke openly about growing up without a mother and slowly learning to take care of herself. She wanted to give an easy way to girls or boys who have grown up without a mother. So she started talking about that experience on her page.
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