Studied from IIT, started work from slum... built a brand worth crores in 13 years,

Online fashion brand 'Bewakoof' has recently completed its 13 years. Its founder and CEO is Prabhkiran Singh. He laid its foundation with Siddharth Munot. Both are passouts from IIT Bombay. The brand is known for its fun and different designs. The company's first office was on the top floor with a tin shed in a Mumbai slum. The conditions were difficult. But, he succeeded due to his unwavering desire to build a big business from the ground up. The company which started with a few thousand rupees, became a brand worth crores in no time. In 2022, Aditya Birla Fashion and Retail (ABFRL) acquired a major stake in 'Bewakoof' through its subsidiary TMRW House of Brands. Let us know about Prabhkiran Singh's success journey here.

Prabhkiran Singh was born in 1990. He studied at IIT Bombay. He did B.Tech in Civil Engineering. He always wanted to become a cricketer. He felt that he would not be able to do a 9-5 job. Therefore, he started planning to start his own business from his college days. During his college days, he started a lassi cafe named 'Khadke Ji Lassi'. In 2012, he co-founded Bewakoof. He currently lives in Mumbai. Prabhkiran Singh also did a two-month internship at Delhi Metro Rail Corporation Limited.

Prabhkiran ran the Lassi Cafe from February 2010 to September 2010. At the age of 23, in the year 2012, he started his online fashion and lifestyle business named Bewakoof. Bewakoof grew very fast under his leadership. He laid its foundation along with his friend Siddharth Munot. Its headquarters is in Mumbai.

Prabhkiran Singh started Bewakoof with just Rs 30,000. Six months later, the company started getting seed funding. Prabhkiran also raised angel funding from Snapdeal founders Kunal Bahl and Rohit Bansal as well as former IDFC Securities MD Nikhil Vora. In December 2022, Aditya Birla's TMRW acquired 70-80% stake in Bewakoof by investing Rs 200 crore. Bewakoof is now a subsidiary of Aditya Birla's TMRW.