Today, he runs a successful business based on amla (Indian gooseberry) and millets, clocking an impressive annual turnover of over ₹1 crore.
🇩🇪 From Germany to Rajasthan: A Bold Move
Ashok Kumawat, an engineering graduate and a robotics trainer by profession, started his career in Egypt and then moved to Germany. There, he worked for six months earning over ₹2 lakh per month. Despite a comfortable lifestyle, Ashok felt a deep desire to return to India and contribute to his community. He hails from Pali, a village in Rajasthan.
Motivated by the idea of self-reliance and rural development, Ashok returned to India and availed a loan of ₹25 lakh under the Prime Minister’s Self-Employment Scheme to kickstart his entrepreneurial journey.
🌾 From Raw Amla to High-Value Products
Ashok owns 35 bighas of farmland where he cultivates various fruits, including 1,000 amla trees. He identified a golden opportunity post-COVID, when the demand for health-boosting products like amla surged.
Earlier sold at just ₹8–10 per kilo, Ashok began processing raw amla into value-added products that now sell for ₹200–250 per kilo. In 2020, he officially launched his startup focused on amla and millet-based products.
🚀 Rapid Growth and Urban Expansion
Initially, Ashok faced high transportation costs moving goods from his village. To scale operations, he purchased a plot in Jodhpur Industrial Area and installed modern food processing machines. This strategic move transformed his operations and business began to flourish.
In just a few years, his turnover leapt from ₹25 lakh to over ₹1 crore annually.
👥 Job Creation and Community Impact
Ashok currently employs around 25 to 30 people, many of whom are from rural backgrounds. His long-term vision includes expanding product lines, collaborating with local farmers, and empowering village women through employment.
💡 A Role Model for Aspiring Entrepreneurs
Ashok Kumawat’s journey is more than just a success story—it's a blueprint for young Indians seeking to build something impactful rather than chasing conventional career paths. His example shows how traditional knowledge, when paired with modern techniques and a purpose-driven mindset, can lead to sustainable business and social transformation.
Key Takeaways:
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Left a ₹2 lakh/month job in Germany
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Started a farm-to-product business in Rajasthan
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Focused on amla and millets
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Annual turnover now exceeds ₹1 crore
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Employs 25–30 rural workers
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Promotes women’s empowerment and local farming
Ashok Kumawat is not just an entrepreneur—he’s a symbol of the Atmanirbhar Bharat spirit.
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