The Madhya Pradesh BJP will launch its month-long Seva Sankalp Abhiyan on September 17, with party leaders announcing a wide-ranging programme of public outreach and service activities across the state to mark Prime Minister Narendra Modi’s 25 years in public life.
Chief Minister Mohan Yadav and Madhya Pradesh BJP president Hemant Khandelwal outlined the state-level programme at a joint press conference at the BJP office in Bhopal on Friday.
The campaign will run from September 17 to October 17. At the national level, the BJP has also announced a month-long Seva Sankalp campaign to mark Modi’s birthday and his 25 years in public service. October 7 marks 25 years since Modi first became Gujarat chief minister in 2001.
Deepotsav at 68,000 Booths on September 17
Khandelwal said the campaign will begin at 7 pm on September 17, when the BJP plans to organise an “Aashirwad Ka Deep” initiative at around 68,000 booths across Madhya Pradesh.
According to the state BJP, lamps will be lit at the homes of beneficiaries as well as at prominent social, religious and cultural locations.
The symbolic lamp-lighting programme is part of the wider national campaign, under which BJP units in different states have also announced similar activities to mark Modi’s birthday and his public-service journey.
Schools to Host ‘Mere Sapno Ka Bharat’
The campaign will also extend to government and private schools.
Under the “Mere Sapno Ka Bharat” programme, students will participate in activities such as drawing, painting and speech competitions. The BJP plans to take the programme from school level to block and district levels.
The focus will be on encouraging young participants to discuss their vision of a developed India.
The BJP has increasingly placed youth outreach among the key components of its national Seva Sankalp programme, with several activities planned around Modi’s 25-year public career.
Street Plays to Highlight Modi’s Public Life
Another component announced in Madhya Pradesh is “Namo Seva Ankahani”, under which 10–15-minute theatrical presentations will be staged at public places and institutions.
The performances will focus on Modi’s 25 years in public life and the BJP’s account of policy and development changes during this period.
Special programmes will also be organised on October 2, according to the state BJP.
‘Aangan Milan’ Across 97,000-Plus Anganwadis
The party has also announced an “Aangan Milan” programme across more than 97,000 Anganwadi centres in Madhya Pradesh.
The three-day programme will include recognition of Anganwadi workers and helpers. Activities with children and mothers will focus on nutrition, health and information about government schemes concerning women and families.
The initiative is being presented by the state BJP as part of the campaign’s broader service-oriented component rather than solely as a political outreach exercise.
‘Seva Ki Kahani’ at 11,400 Shakti Kendras
The BJP will also organise “Seva Ki Kahani” programmes at around 11,400 Shakti Kendras.
According to Khandelwal, tableaux and short presentations will be used to highlight changes that the party says have taken place in India during Modi’s public career.
The programme will also seek to communicate the BJP’s account of the Union government's achievements over the past 12 years.
At the national level, the BJP has announced a broader set of programmes under the campaign, including welfare outreach, blood donation, cleanliness drives, exhibitions and youth-focused activities.
CM Mohan Yadav Highlights Development and Connectivity
During the press conference, Chief Minister Mohan Yadav spoke about infrastructure and economic development in Madhya Pradesh.
He said the state will have six expressways and referred to the Pithampur-Mumbai corridor, describing it as an eight-lane expressway that is ready.
The Chief Minister is also scheduled to attend the Yatri Parivahan Vision Summit 2026 in Indore, where Madhya Pradesh is focusing on modernising passenger transport, improving connectivity and exploring public-private investment in mobility infrastructure.
Yadav also referred to India's rising global influence and cited a 7.8% economic growth rate in his remarks.
BJP Links Campaign to Modi’s 25-Year Journey
The Seva Sankalp Abhiyan is being positioned by the BJP as a combination of public-service activities and outreach highlighting Modi's political journey.
The national campaign runs from September 17 to October 17 and includes programmes intended to showcase developments that the BJP associates with Modi's tenure as Gujarat chief minister and prime minister.
For Madhya Pradesh, the scale of the programme—from booth-level lamp-lighting to activities at thousands of Anganwadi centres and Shakti Kendras—makes it a significant organisational exercise for the ruling party.
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