The rumours began circulating shortly after the trailer's release, with several social media posts alleging that the makers had intentionally used a fake promotional narrative involving a Pakistani content creator to attract attention. The claims quickly spread across multiple platforms, prompting confusion among fans.

However, people associated with the film have dismissed the reports, maintaining that the circulating narrative is baseless and has no connection with the movie's official promotional strategy. No evidence has emerged to support the viral claims, and the production team has not announced any collaboration involving the influencer being discussed online.

Directed by Arvvindr S. Khaira, Ishqnama is inspired by the real-life story of Nimma and Naseema and is adapted from the book Hind Pak Bordernama. Set between 1981 and 1988 along the India-Pakistan border in Punjab, the film follows the journey of a young Sikh poet from Indian Punjab and a Muslim woman from Pakistani Punjab whose relationship unfolds against the lingering scars of Partition.

The recently released trailer focuses on the emotional challenges faced by the lead characters as political tensions, family pressures and geographical borders test their relationship. Shehnaaz Gill plays Naseema, while Jayy Randhawa portrays Nimma. Actor Saurabh Sachdeva also features in a pivotal role.

Speaking during the trailer launch, director Arvvindr S. Khaira described the project as a story that could not be confined to a music video despite his long association with the Punjabi music industry. He said the film attempts to present an extraordinary true story through an emotional cinematic narrative. Shehnaaz Gill also called the role of Naseema one of the most meaningful performances of her career.

The online controversy has, meanwhile, highlighted how quickly unverified claims can gain traction on social media during high-profile film promotions. Neither the filmmakers nor the officially released promotional material references the viral story that has been widely shared online.

Despite the speculation, audience interest in Ishqnama has remained focused on its period setting, emotional storytelling and the pairing of Shehnaaz Gill with Jayy Randhawa. The trailer has received strong engagement across digital platforms, with many viewers appreciating its portrayal of love set against a historically sensitive backdrop.

The film also marks another significant project in Shehnaaz Gill's career as she continues expanding her work beyond television and mainstream Hindi cinema into large-scale Punjabi productions. Industry observers believe the film could strengthen her presence in regional cinema if it connects with audiences upon release.

Ishqnama is scheduled for a worldwide theatrical release on July 24, 2026, across India and several overseas markets. The makers have continued promoting the film through official channels while steering clear of the viral claims circulating on social media. Further reactions are expected as the release date approaches.