NHRC seeks action against Ranbir Kapoor and Netflix over vaping scene in 'The Bads of Bollywood'

Digital Desk

The National Human Rights Commission (NHRC) has directed the Mumbai Police to investigate and potentially file a case against Bollywood actor Ranbir Kapoor, the producers of the web series 'The Bads of Bollywood,' and streaming giant Netflix. The action follows a complaint alleging that a scene in the show illegally depicts the use of a banned e-cigarette, violating Indian law .

The Complaint and Alleged Violations

The complaint, filed by activist Vinay Joshi of the Legal Rights Observatory, centers on a cameo scene in Season 1, Episode 7 of the series, where Ranbir Kapoor is seen using an e-cigarette, or vape . The complainant argues that this depiction was made "without any warning or disclaimer" and was "streamed openly," which could mislead young viewers and negatively influence them by promoting the use of banned substances .

The NHRC found merit in the complaint, stating that the allegations point to "serious violations of the laws" . The commission specifically cited the Prohibition of Electronic Cigarettes Act, 2019, which bans the production, sale, and advertisement of e-cigarettes in India. Sections 4 and 7 of this act prohibit the storage, use, and promotion of e-cigarettes, with penalties for individuals and companies involved in their advertisement .

NHRC’s Directives and Investigation

In response, the NHRC has issued notices to two key authorities :

- The Ministry of Information and Broadcasting: The commission has asked the ministry to take appropriate action and "immediately prohibit such content" that could wrongly influence younger generations.

- The Commissioner of Police, Mumbai: The police have been directed to initiate an investigation into the matter. This includes looking into the identity of the manufacturers or importers of the electronic cigarette used and taking legal action against the actor, production company, and OTT platform.

The NHRC has requested an Action Taken Report (ATR) from both entities within two weeks for its perusal .

Broader Context and Ongoing Scrutiny

This incident highlights the growing debate around content regulation on Over-The-Top (OTT) streaming platforms in India. It underscores the tension between creative expression and the responsibility to adhere to national laws and health advisories, particularly concerning content that reaches impressionable audiences . This is not the first time content on digital platforms has faced scrutiny for potentially violating regulations .

The controversy brings into focus the responsibilities of content creators and distributors in adhering to Indian laws. With the NHRC's intervention, the case has ignited discussions about the portrayal of banned substances in media and its impact on public health and morality . The Mumbai Police's investigation and the subsequent action taken report will be closely watched.