Why accountability can make or break rural tech schemes
by Divya Dhingra - PhD, Manager, Invest India
When large public programmes bring new technology into villages, whether it is a solar pump, a household connection or a farm machine, the hardware is only half the story. What farmers remember is what happens when something goes wrong: does anyone pick up the phone, does a technician actually arrive, and is the problem fixed before a crop stage is lost? Without clear rules on service and responsibility, even the best‑designed schemes can quickly lose trust.
Solar irrigation in Maharashtra shows how much difference a tight accountability framework can make. Alongside the technology rollout, the state has built a vendor and grievance system that treats timely repairs as central, not optional. All empanelled vendors sign up to a three‑day resolution mandate: once a farmer logs a complaint about performance, installation or component failure, the company has 72 hours to close it. This condition is written into service‑level agreements, backed by the expectation that vendors will maintain complaint desks, rapid response teams and spare‑parts stocks so that a broken controller or loose mounting bracket does not translate into weeks without water.
If the deadline is missed, the case does not just sit in a file. Unresolved complaints are automatically escalated through a digital system to the Maharashtra State Electricity Distribution Company Limited (MSEDCL). At that point, the utility can issue formal notices for breach of contract, send engineers to inspect disputed sites, insist on corrective work within a set follow‑up period and, in cases of repeated lapses, impose fines, suspend or even delist vendors. The message is straightforward: farmers should not bear the cost of poor service.
The grievance set‑up itself is multi‑layered. Farmers can approach local service centres, vendor desks, district officers or central control rooms; all complaints are logged and tracked digitally, with updates going out over SMS or helplines. Periodic reports on resolution times, fault types and regional patterns then feed back into vendor evaluations and procurement for later phases. Field checks cover not just whether a pump runs, but also installation quality, controller functioning, water output and mounting standards, with under‑performing vendors facing closer scrutiny.
Running through this is a deliberate “farmer‑first” philosophy. The goal is to replace the frustration many people associate with rural technology schemes, where equipment fails and no one feels answerable, with a system where recourse is clear and visible. Quick, predictable support encourages more farmers to adopt micro‑irrigation and other water‑saving practices on top of solar pumps, and the environmental co‑benefits, lower CO₂ emissions, slower groundwater depletion, ride on that confidence.
For a state with widely varying rainfall and soil conditions, having such a sturdy complaint and service framework is not a luxury. Uniform reliability across drought‑prone and water‑stressed regions helps protect crop cycles, cuts downtime and keeps maintenance costs in check, turning solar pumps into a genuine piece of rural infrastructure rather than a one‑season experiment.
There are broader lessons here for others rolling out decentralised renewables at scale. Clear service contracts and deadlines give vendors a reason to respond quickly; automated escalation stops problems from being buried; penalties for repeat failures prevent complacency; and combining on‑ground inspections with digital tracking offers a fuller picture of what is happening. Regular, simple communication with farmers closes the loop. Maharashtra’s experience suggests that scaling rural technology is as much about governance, transparency and rights as it is about panels and pipes, and that when those pieces are in place, trust and satisfaction can travel just as far as the hardware itself.
