Recello was founded by three passionate entrepreneurs: Kabier Ranveersingh Thakur, Santosh Pandit Aiwale, and Mohan Shankar Rathod. Before starting Recello, the founders spent more than nine years working in the used smartphone and device resale industry as vendors in Pune. During this journey, they gained deep knowledge about mobile phones, customer expectations, pricing, doorstep service, quality checks, and the real problems people face when they want to sell their old devices.

Their experience began with one of India’s leading and most recognized companies in the device resale space, Cashify. Cashify has played a big role in building awareness in India about selling old phones online and is still one of the top names in this industry. Working closely in this ecosystem gave the Recello founders valuable learning, discipline, and a strong understanding of how this market works.

But over time, the founders also started noticing a gap. Many customers wanted a smoother, more personal, and more transparent selling experience. People were not just looking for a quick transaction; they wanted trust, respect, fair pricing, and a company that truly understood the emotional and financial value of their device.

For the founders, the customer was always the first priority. They believed that when someone sells a phone, laptop, tablet, or any premium device, they deserve proper attention and the best possible value. A device is not just a piece of technology. It may have been bought with savings, used for business, education, memories, or daily life. That is why its resale journey should be simple, honest, and rewarding. 

This belief became the foundation of Recello. 

The idea behind Recello was simple but powerful: create a platform where customers can sell their devices with confidence, get genuine pricing, enjoy fast pickup, and receive smooth payment without confusion. The founders wanted to build a brand that combines professional experience with personal care.

Recello is not here to criticize any company. In fact, the founders respect the industry leaders who created this market in India. But every industry grows when new brands enter with fresh ideas, better service, and stronger customer focus. If Cashify is considered one of the biggest names in the market, Recello aims to become the most trusted next choice for customers who want better value, local support, and a more human experience.

The journey begins from Pune, one of India’s fastest-growing technology and business cities. Pune has a young, smart, and digital-first population. Students, IT professionals, entrepreneurs, business owners, and families are constantly upgrading their devices. This creates a strong need for a reliable platform where people can sell old smartphones and gadgets easily. 1 For Recello, Pune is not just a launch city; it is home. The founders understand the local market, local customers, and local service expectations. Their first goal is to become Pune’s most trusted device resale brand. After building strong customer trust in Pune, Recello’s vision is to expand across India and serve customers nationwide. 

What makes Recello different is its commitment to fairness. The company wants every customer to feel that they received the right value for their device. From price evaluation to pickup and payment, Recello focuses on transparency, speed, and customer satisfaction. 

The founders believe that success is not only about profit. Real success comes when customers recommend your brand to their friends and family. That is the kind of company Recello wants to build — a brand powered by trust, experience, and genuine service. 

Today, Recello stands with a clear vision: to make selling old devices easier, faster, and more valuable for every customer. With more than nine years of industry experience behind it and a strong dream ahead, Recello is ready to become a powerful name in India’s device resale market. 

Recello’s story is just beginning. From Pune to pan India, the mission remains the same — better value, better service, and a better selling experience for every customer.

Recello – Sell Smart. Get Real Value. 2