During his address, PM Modi mentioned Jalandhar, Hoshiarpur, Moga, Firozpur, Amritsar, and Ludhiana twice each, signaling attention to around 40 key Assembly constituencies. Emphasizing economic and cultural concerns rather than political rivalry, he outlined plans benefiting youth and industrial clusters.
Addressing the Doaba region, Modi began his speech with “Dhan-Dhan Gurudev, Jai Gurudev” in Punjabi, touching the feet of Sant Niranjan Das and referring to the naming of Adampur Airport after Guru Ravidas. These gestures were intended to connect with the Ravidassia-Valmiki community, underlining faith, cultural recognition, and central government support.
For Malwa, the Prime Minister focused on employment, MSMEs, textiles, and budget allocations, highlighting the impact of the EU trade deal. Ludhiana, Moga, and Firozpur were presented as industrial hubs where youth and factory owners could benefit from expanded global market access. Modi stressed the need for high-quality production to capitalize on new trade opportunities.
Majha was addressed through trade and market opportunities in Amritsar rather than border issues, emphasizing textile growth and global connectivity. He linked development to saints’ teachings, reciting three shlokas from Guru Ravidas, and stressed equality, dignity of labor, and welfare as guiding principles.
The Prime Minister’s visit also marked an emotional outreach to Dalit communities, highlighting historical recognitions, such as awarding Padma Shri to a Dalit saint. Speaking intermittently in Punjabi, Modi reinforced the Centre’s respect for regional culture and identity, connecting Kashi, Guru Ravidas’s birthplace, to Punjab’s faith landscape.
Infrastructure development was underscored with mentions of Halwara Airport’s new terminal, boosting Malwa’s connectivity, and the strategic significance of Adampur Airport for Doaba. By blending religious symbolism with development narratives, Modi positioned governance and welfare as aligned with cultural values while avoiding partisan rhetoric.
Observers noted that the speech projected a balance of faith, development, and economic opportunity, signaling a subtle strategy to consolidate support across communities in Punjab without overt political messaging.
