The notice was issued by a bench led by Justice Jyoti Singh while hearing a petition filed by the foreign AI company, which has challenged an interim order passed on December 11, 2025. That order restrained entities from commercially exploiting Salman Khan’s voice, likeness and identity without his consent. The interim relief was granted in a suit initiated by the actor to protect his personality and publicity rights.
During the hearing, Salman Khan was represented by advocate Nizam Pasha. The petitioner company argued that voice modelling and generation form the core of its business operations and that the interim injunction has adversely impacted its commercial activities. It sought the lifting or modification of the earlier order, contending that such restrictions could hamper innovation in AI-based technologies.
The court, however, did not grant immediate relief to the petitioner and instead sought a detailed reply from Salman Khan, allowing both sides to present their arguments comprehensively. The outcome of the case is expected to have wider implications for the evolving legal framework governing the use of celebrity voices and identities by AI platforms.
Legal experts note that the matter raises significant questions around the balance between technological advancement and individual publicity rights. While courts in India have increasingly recognised personality rights as part of the right to privacy, the rapid growth of AI-generated content has created new legal challenges, particularly in cases involving voice cloning and digital impersonation.
The February 27 hearing is likely to be closely watched by stakeholders in the entertainment, technology and legal sectors, as it could set a precedent on whether AI platforms can use or replicate celebrity voices without explicit permission, and under what conditions such use may be permitted.
Separately, Salman Khan remains engaged on the professional front. The actor has recently completed shooting for his upcoming film Battle of Galwan, directed by Apoorva Lakhia. The film, which also stars Chitrangada Singh, is currently in post-production and is scheduled for theatrical release on April 17, 2026.
As the legal proceedings unfold, the case underscores the growing intersection of celebrity rights, digital technology and intellectual property law in India.
