●RDCEL and GRENEW FZE will jointly explore cross-border sourcing and distribution of surplus and refurbished inventory
●Both companies will also assess expansion across the UAE and other global markets to scale circular economy initiatives
The agreement has been executed through RDCEL’s wholly owned subsidiary, Rocking Deals General Trading L.L.C, incorporated in Dubai, United Arab Emirates. This aims at strengthening Rockingdeals’ footprint globally, particularly in the Middle East region, and enhancing its capabilities in processing, refurbishment, and monetisation of electronic waste, excess retail inventory, ferrous and non-ferrous metals, and other merchantable inventory categories.
This partnership addresses one of the world’s fastest growing waste streams, i.e. electronic waste. Over 50 million metric tons of e-waste are generated globally, and nearly 20% of it gets recycled properly. Due to the rapid technological and digital transformation in the Middle East, the region has been facing an unprecedented increase in electronic waste.
As per the stock exchange notification by the company, RDCEL along with GRENEW FZE will work together to explore the cross-border opportunities in sourcing and distribution of surplus and refurbished inventory. Gradually, they plan to create a structured circular economy initiative across product segments leveraging each other’s operational experience and market networks. This collaborative partnership will improve value recovery, strengthen supply chain efficiencies, and explore potential expansion across the UAE and other global markets over time.
Yuvraj Aman Preet Singh, Founder & CEO, Rockingdeals Circular Economy Ltd said, “If you look at the world today, we are manufacturing and consuming at a very fast pace, but the systems to manage that e-waste are still not evolving at the same speed. Perfectly usable products are getting discarded just because there is no proper bridge between excess, refurbishment, and reuse. Our partnership with GRENEW FZE is about building that bridge where surplus electronics and e-waste are refurbished, redistributed, and brought back into the value chain. For us, the Circular Economy has always meant adding life to a product instead of letting it become waste.”
This collaboration aligns with RDCEL’s long-term strategic vision of building an integrated, scalable circular economy business in the Middle East region, helping the company to enhance revenue visibility over the medium to long term.
About Rockingdeals Circular Economy Limited (RDCEL)
Rockingdeals Circular Economy Limited (RDCEL) is India’s leading B2B re-commerce company, now strategically expanding into high-speed Quick Commerce through its subsidiary Sustainquest Private Limited (SQPL). Listed on NSE Emerge, RDCEL operates a trading-led model that extends product lifecycles by sourcing surplus, open-box, and refurbished goods directly from manufacturers and distributors. The company is committed to sustainability, affordability, and innovation in value delivery, building resilient re-commerce and Q-Commerce ecosystems for India and beyond.
About GRENEW FZE
GRENEW FZE is one of the leaders in e-waste recycling and sustainable waste solutions, turning waste into resources based in Hamriyah Free Zone, Sharjah, United Arab Emirates. Its parent company, the Pinnacle Groups FZE, has invested heavily in creating a state-of-the-art recycling facility that covers an area of 10,000 square meters with a 100,000 square-foot built-up area. It has the capacity to recycle 50,000 metric tons of waste annually. It drives a circular economy through a reverse supply chain ensuring that resources are reused wherever possible, reducing the need for new raw materials and minimizing waste.
Official Site - https://rdcel.com/
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