With policy support for rural consumption and agriculture-linked value addition, the industry is moving toward integrated models that combine sourcing, processing and distribution under unified platforms. At a time when scale, operational efficiency and compliance discipline are defining competitive advantage, Elitecon International is positioning itself within this evolving landscape. In an interaction with Dainik Jagran, the company’s Executive Director Mr Vipin Sharma talks about strategic approach within this evolving FMCG landscape
1. What is Elitecon International’s long-term vision, and how is the company positioning itself as a leading FMCG player in India?
Elitecon International’s long-term vision is to build a scaled, integrated and diversified FMCG organisation with strong consumer brands, robust manufacturing capabilities and a resilient global supply chain. Over the past few quarters, the company has undertaken a clear strategic transition from its traditional base into high-growth FMCG categories, particularly edible oils, snacks, confectionery, ready-to-eat formats and other everyday consumption staples, which are now emerging as core pillars of its business model.
Through strategic acquisitions, supply-chain integration, and investments in technology-led operations, Elitecon International is creating a fully integrated ecosystem that connects sourcing, processing and distribution seamlessly. Our focus is on delivering consistent quality, expanding into new consumer categories, and strengthening both domestic and international markets. This combination of scale, operational depth and diversification is positioning Elitecon International as a credible and fast-emerging leader in India’s FMCG landscape.
2. The company has announced a strategic merger of three entities. How does this consolidation align with Elitecon’s future growth roadmap?
The scheme of merger involving Sunbridge Agro Private Limited, Landsmill Agro Private Limited and Golden Cryo Private Limited is an extension of Elitecon International’s long-term growth strategy. This consolidation is designed to create a unified operational platform with stronger control over manufacturing, sourcing and distribution capabilities that are essential for building a large-scale FMCG enterprise.
The acquisitions have already strengthened the company's processing, refining, storage and institutional distribution infrastructure and has begun contributing meaningfully to revenue and profitability, while enhancing supply-chain efficiency and margin visibility. By bringing these businesses under a single integrated structure, the company aims to unlock further synergies in procurement, logistics, working-capital management and capacity utilisation.
3. How is the collaboration with Deloitte helping Elitecon strengthen governance and operational efficiency?
Elitecon International has appointed Deloitte Touche Tohmatsu India LLP as its strategic tax and regulatory advisor and transaction programme manager to support the company’s proposed scheme of merger involving group entities. Deloitte’s role encompasses evaluating, structuring and implementing the merger framework, as well as overseeing related regulatory and compliance processes, which reinforces Elitecon’s commitment to robust corporate governance and best-in-class execution standards. This external advisory engagement ensures that the consolidation is conducted with transparent governance, disciplined project management and adherence to regulatory requirements, while facilitating seamless integration and enhanced operational planning across the expanded business footprint.
4. With shareholder approval to increase borrowing limits to ₹500 crore, how does Elitecon International plan to deploy this enhanced financial flexibility for growth and expansion?
With shareholders approving an expansion of its borrowing powers up to ₹500 crore under Section 180(1)(c) of the Companies Act, 2013, Elitecon International has significantly strengthened its financial flexibility to support strategic growth initiatives. This enhanced borrowing capacity will allow the company to pursue timely investments, scale operations, and optimise capital allocation as part of its accelerated expansion into high-growth segments such as FMCG and international markets. The increased limit also empowers the Board to provide loans, guarantees or securities as required for broader business needs and affiliated ventures, helping Elitecon International to capitalise on opportunities such as strategic acquisitions, supply-chain investments, and long-term contracts that improve scale, competitive position and earnings visibility.
5. The Budget 2026 has focused on boosting rural consumption and agriculture-linked incentives. Since Elitecon International works closely with farmers and agri-supply chains, how do these measures support your growth roadmap?
The Union Budget 2026-27 places strong emphasis on rural income growth, high-value crop promotion, better market linkages and technology-driven agricultural support systems. Initiatives such as incentives for allied agriculture, improved credit access and digital platforms like Bharat-VISTAAR are expected to strengthen rural purchasing power and agri-supply chains.
For Elitecon International, which operates across edible oils, agri-processing and farmer-linked ecosystems, these measures are directly supportive of our business model. Higher rural incomes and more efficient supply chains expand demand for FMCG products while ensuring better availability and stability of raw materials. The Budget’s focus on rural consumption and agri-value creation therefore aligns well with our strategy of deepening market reach, strengthening farmer partnerships and driving sustainable long-term growth.
6. As an exporter as well, what role will Elitecon International markets play in its future growth strategy?
Exports are a key growth pillar for Elitecon International alongside its domestic FMCG expansion. The company has already strengthened its international footprint through long-term contracts, including a recently announced $97.35 million export agreement with a UAE-based distributor, which highlights global demand for Elitecon’s product portfolio. Overseas markets enable diversification of revenue streams, better capacity utilisation and wider brand reach. Going forward, Elitecon plans to leverage its integrated manufacturing and distribution capabilities to scale exports across the Middle East, Asia and other regions, making international business a significant contributor to its long-term growth strategy.
