Social media users labelled the song "cringe," "vulgar," and an unsuccessful attempt to emulate international pop stars like BLACKPINK. Comments highlighted repetitive "lollipop" references and suggestive dance moves as inappropriate.
Folk singer Malini Awasthi amplified the outrage, questioning Neha's role as a judge on shows like Indian Idol and calling the content unsuitable as a role model for young talents.
Tony Kakkar responded dismissively in a viral video, joking about the trolling and noting such commercial tracks fund deeper projects. "Views are increasing—love or abuse, it doesn't matter," he said.
Punjabi singer Kaka defended the duo, praising the music and marketing while pointing out meaningful songs often get overlooked.
Despite the controversy, Candy Shop—a party anthem timed for New Year celebrations—has racked up millions of views quickly.
The backlash echoes past debates over the Kakkars' pop style, blending catchy hooks with bold visuals. Supporters argue it's harmless fun reflecting current market trends.
As trolling intensifies, the episode highlights divided tastes in Indian music, where global influences clash with expectations of cultural sensitivity.
