In a defining moment for the future of global tourism, Andhra Pradesh Tourism has entered into a landmark three-year strategic partnership with Explurger, India's homegrown travel technology company, to transform visitor experiences through artificial intelligence. At the heart of this collaboration is NiVU, Explurger's next-generation AI tourism companion, which will power Andhra Pradesh's vision of becoming the world's first AI-led tourism state.

Under the first phase of the programme, NiVU will be deployed across more than 100 flagship heritage sites and tourism destinations, before expanding to major attractions across the state over the next three years. The initiative marks one of the most ambitious AI-driven tourism transformations undertaken by any destination globally.

Designed to make travel smarter, more immersive, and universally accessible, NiVU allows visitors to instantly access rich destination experiences by simply scanning a QR code—without downloading any application. Supporting over 130 languages, the AI-powered assistant engages travellers through natural voice and text conversations, offering historical narratives, cultural insights, nearby attractions, personalised recommendations, travel assistance, and location-aware guidance in their preferred language.

Moving far beyond conventional signboards and static information displays, NiVU delivers dynamic, conversational experiences that allow visitors to explore destinations naturally. Whether discovering centuries-old heritage, understanding local traditions, or planning the next stop on their journey, travellers receive contextual, real-time responses that make every visit more meaningful and engaging.

The partnership also introduces a powerful real-time tourism intelligence platform for Andhra Pradesh Tourism. Through an advanced analytics dashboard, tourism authorities will gain actionable insights into visitor behaviour, language preferences, engagement patterns, popular attractions, and emerging travel trends—enabling smarter destination management, data-driven decision-making, and future-ready tourism planning.

One of the most innovative aspects of the collaboration is its zero-budget implementation model for Andhra Pradesh Tourism. Explurger will undertake the complete deployment of the AI ecosystem, including technology, multilingual content creation, hosting, maintenance, platform operations, and continuous upgrades. The programme will be sustainably funded through strategic commercial branding partnerships, ensuring that the tourism department incurs no financial burden while benefiting from world-class AI infrastructure.

Beyond technology deployment, the strategic partnership extends to destination marketing, digital transformation, and visitor engagement initiatives. Explurger and Andhra Pradesh Tourism will work together to elevate the state's global tourism presence through integrated campaigns, tourism events, digital experiences, onsite branding, promotional activations, and innovative marketing initiatives over the next three years.

Speaking on the partnership, Jitin Bhatia, Founder & CEO of Explurger, said:

"Technology should inspire people to experience destinations more deeply, not simply help them navigate. With NiVU, we are reimagining tourism through conversational AI—making every journey more intelligent, immersive, and inclusive. Together with Andhra Pradesh Tourism, we are building a scalable model that has the potential to transform how destinations across the world engage with travellers."

This strategic partnership represents a bold step towards the future of tourism—where heritage meets artificial intelligence, every traveller receives personalised experiences in their own language, and destinations become smarter with every visitor interaction. Together, Andhra Pradesh Tourism and Explurger are creating a global benchmark for intelligent, connected, and future-ready tourism.