The brand has been introduced in India by Leads Brand Connect, a leading advertising and brand marketing company, at World Food India 2025.
The launch was graced by Shri Chirag Paswan, Minister of Food Processing Industries, alongside Portuguese dignitaries including Eng. João Moura, Secretary of State for Agriculture, H.E. João Ribeiro de Almeida, Ambassador of Portugal to India, and senior representatives from PIBhub and Portugal Foods.
Exclusively produced in the fertile olive groves of Baixo Alentejo, often regarded as the heartland of Portuguese olive cultivation, Coração do Vale aims to redefine fine dining and gourmet indulgence for Indian chefs, celebrities, and discerning consumers.
Highlighting the significance of the launch, Richa Khandelwal, Managing Director of Leads Brand Connect, said:
“Coração do Vale is more than olive oil—it is an embodiment of culture, luxury, and wellness. Crafted for food connoisseurs, this premium olive oil captures the authenticity and sophistication of Portugal, and we are thrilled to bring it to India during the festive season.”
Representing the producers, João Carvalhal, MD of Lagar do Vale, added:
“India is a dynamic market with immense potential. While most olive oils available here come from Italy and Spain, Portugal’s Baixo Alentejo is renowned globally for producing some of the best varieties. Through our partnership with Leads Brand Connect, we are offering India a truly world-class product.”
The olive oil will be available in 500 ml bottles, packaged in premium black and gold designs, and offered exclusively through pre-bookings on coracaodovale.com. Each limited-batch bottle features tinted glass to protect freshness and preserve its delicate flavors.
Coração do Vale is a blend of indigenous Portuguese olive varieties such as Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega, delivering a unique fruity yet balanced profile. This makes it not just an ingredient, but an experience of culinary sophistication.
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